Crunch Mode Blog - A State of Mind by Developers at D2Soft Technologies

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Is boring and practical startups the new cool?

Creating a startup is a big challenge.  From idea to implementation to marketing, anything can go wrong.  You need a great product.  And having a good marketing push can also help a lot.

For years, I have been watching media sites like TechCrunch cover over and over the same kind of startups.  They want to talk about startups that have this crazy, unusual, sexy idea.  They want to write about startups with big VCs and big numbers.

This has turned entrepreneurs into attraction searchers.  They want to be featured on media sites.  So they work on ideas that will make medias say "wow, you are so cool".  But do these startups have a business model?  No, but who cares.  No media site cares about boring and practical startups.

But today, I have this strange feeling that this might be changing.  Medias might be changing and waking up.

Starting with this article from Sarah Lacy titled "Attn Entrepreneurs: Mark Zuckerberg Isn't the Role Model. Reid Hoffman Is.".  She actually says that LinkedIn is a boring and practical startup.  And suddenly, this is cooler than Facebook.

Then, Michael Arrington writes "Octopart, The Little Startup That Hung In There", another boring and practical startup.  This startup doesn't have big VC news to talk about, why would Arrington suddenly talk about it?

Finally, there is Alexia Tsotsis that writes "The End Of Blippy As We Know It".  What TechCrunch found to be one of the coolest site ever, it suddenly loses all its appeal.  How cool can be a site with $13 million in funding and no working idea and no revenue model?

Are those articles a new way to see startups or are they just a bump in the road?  When I read an article on a media site and I see big numbers, big names and big VCs, I don't get distracted by the bells and whistles of the idea's coolness.  I always ask myself if the writer is actually taking his job seriously by checking what is the need the startup is answering and how they intend to make this a viable business (make money).  If the journalist doesn't even mention that, it's a big fail-whale.